Description :

SYLLABUS

UNIT - I

Introduction to Retail Management Retailing: Role, Relevance and Trends - Introduction to Retailing – Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.

UNIT - II

Retail Formats and Theories Traditional Retail Formats – Cooperatives and Government and Modern Retail Formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and Disadvantages of Franchising; Legal Issues in Franchising in India. Theories of Retail Development – Environmental Theory, Cyclical Theory, Conflict Theory and Concept of Life Cycle in Retail.

UNIT - III

Merchandise Management Meaning of Merchandising, Factors Influencing Merchandising, Functions of Merchandising Manager, Merchandise Planning, Merchandise Buying, Analyzing Merchandise Performance.

UNIT - IV

Retail Store Design Store Layout, Significance of Store Layout, Types of Store Layout, Layout Selection - Chief Considerations, Need and Importance of Store Environment, Visual Merchandising, Promotions Strategy, Retail Communication Mix and POP Displays.

UNIT - V

Distribution Management Role and Functions of Channels of Distribution, Selecting Channel Members – Criteria; Motivating the Channel Participants, Controlling Channel Participant, Managing Channel Conflicts, Physical Distribution System.