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Book Details

Retail Management (O.U)

Retail Management (O.U)

Published by SIA Publishers and Distributors (P) Ltd.

Course Code : BBA V-Sem
ISBN : 9700112234036
Author : SIA PUBLISHERS
University : Osmania University
Regulation : 2021
Categories : Management
Format : ico_bookPDF (DRM Protected)
Type :

eBook

Rs.139 Rs.77 Rs.45% off

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Description :

SYLLABUS

UNIT - I

Introduction to Retail Management Retailing: Role, Relevance and Trends - Introduction to Retailing – Types of Retailing, Characteristics of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in Indian Retailing.

UNIT - II

Retail Formats and Theories Traditional Retail Formats – Cooperatives and Government and Modern Retail Formats in India; Emergence of Malls in India; Franchising – Types of Franchising, Advantages and Disadvantages of Franchising; Legal Issues in Franchising in India. Theories of Retail Development – Environmental Theory, Cyclical Theory, Conflict Theory and Concept of Life Cycle in Retail.

UNIT - III

Merchandise Management Meaning of Merchandising, Factors Influencing Merchandising, Functions of Merchandising Manager, Merchandise Planning, Merchandise Buying, Analyzing Merchandise Performance.

UNIT - IV

Retail Store Design Store Layout, Significance of Store Layout, Types of Store Layout, Layout Selection - Chief Considerations, Need and Importance of Store Environment, Visual Merchandising, Promotions Strategy, Retail Communication Mix and POP Displays.

UNIT - V

Distribution Management Role and Functions of Channels of Distribution, Selecting Channel Members – Criteria; Motivating the Channel Participants, Controlling Channel Participant, Managing Channel Conflicts, Physical Distribution System.

Note : Retail Management, BBA (O.U) V-Sem (Marketing) Elective-II, As per the Latest 2016-17 CBCS Syllabus, Latest 2020-21 Edition

Publisher Detail:

Publisher Name: SIA Publishers and Distributors (P) Ltd.

Contact Email Id: msultan@siaedugroup.com

Address:#5-1-911/5, Universal Book Mall, Putli BowliKoti, Hyderabad - 500095Telangana State, India

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