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An Overview – International Business: A Global Perspective – Emergence of Globalization – Drivers of Globalization
– Internationalization Process – Stages in International Business – Approaches to International Business; The World
of International Business: Regional and Global Strategy – The Multinational Enterprise – Triad and International
Business – International Trade Theories; Environment of International Business-Cultural Environment and Political
Global Business and National Regulation
Rationale for Government Intervention – Forms of Trade Regulation at National Level-Tariff and Non-Tariff
Barriers. Regional Economic Integration: Levels of Economic Integration – Benefits and Costs of Economic
Integration-Major Trading Blocks: EU, NAFTA, ASEAN and SAARC. Multilateral Regulation of Trade and
Investment-Basic Principles of Multilateral Trade Negotiations – GATT and its early Rounds – World Trade
Organization – Structure and Functions – TRIPs and TRIMs-WTO and India – UNCTAD.
Global Business and Entry Strategies
Global Market Entry Strategies – Exporting, Licensing, Franchising, Contract Manufacturing, Assembly and
Integrated Local Manufacturing. Global Ownership Strategies: Strategic Alliance – Types of Strategic Alliances
– Selection of Strategic Alliance Partner, Managing and Sustaining Strategic Alliance – Cost and Benefit Analysis
of Entry Strategies: Entry Analysis and Entry Strategy Configuration.
Conceptual Framework of E-Business – Prerequisites for Effective E-Business Transactions – E-Enabled
Business Process Transformation and Challenges – E-Business Technology and Environment – E-Business
Applications – E-Business Models – Alternative E-Business Strategies – Global E-Marketing – Electronic
Processing of International Trade Documents – Policy Framework for Global E-Business.
Managing Global Business
Strategy and Global Organization – Global Strategic Planning – Going Global and Implementing Strategies –
Intercultural Communications – Intercultural Human Resources Management in Global Context.
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