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UNDERSTANDING ENTREPRENEURIAL MINDSET: The Revolution Impact of Entrepreneurship - The Evolution of Entrepreneurship - Functions of Entrepreneurs – Types of Entrepreneurs - Approaches to Entrepreneurship - Process Approach- Role of Entrepreneurship in Economic Development- Twenty First Century Trends in Entrepreneurship.

THE INDIVIDUAL ENTREPRENEURIAL MIND-SET AND PERSONALITY: The Entrepreneurial Journey - Stress and the Entrepreneur - The Entrepreneurial Ego - Entrepreneurial Motivations - Motivational Cycle – Entrepreneurial Motivational Behavior – Entrepreneurial Competencies. Corporate Entrepreneurial Mindset, the Nature of Corporate Entrepreneur- Conceptualization of Corporate Entrepreneurship Strategy - Sustaining Corporate Entrepreneurship.

LAUNCHING ENTREPRENEURIAL VENTURES: Creativity and Business Idea, Opportunities Identification- Finding Gaps in the Market Place – Techniques for Generating Ideas - Entrepreneurial Imagination and Creativity- the Nature of the Creativity Process - Innovation and Entrepreneurship. Methods to Initiate Ventures - Creating New Ventures - Acquiring an Established Entrepreneurial Venture- Franchising - Advantage and Disadvantages of Franchising.

LEGAL CHALLENGES OF ENTREPRENEURSHIP: Intellectual Property Protection - Patents, Copyrights - Trademarks and Trade Secrets - Avoiding Trademark Pitfalls. Feasibility Analysis - Industry and Competitor Analysis - Formulation of the Entrepreneurial PlanThe Challenges of New Venture Start-Ups, Developing an Effective Business Model – Sources of Finance - Critical Factors for New Venture Development - The Evaluation Process.

STRATEGIC PERSPECTIVES IN ENTREPRENEURSHIP: Strategic Planning - Strategic Actions - Strategic Positioning - Business Stabilization - Building the Adaptive Firms - Understanding the Growth Stage – Internal Growth Strategies and External Growth Strategies, Unique Managerial Concern of Growing Ventures. Initiatives by the Government of India to Promote Entrepreneurship, Social and Women Entrepreneurship.