Verify Account

SYLLABUS

UNIT-I

INTRODUCTION E-Commerce: Meaning – Advantages and Limitations – E-Business: Traditional and Contemporary Model, Impact of E-Commerce on Business Models – Classification of E-Commerce: B2B – B2C – C2B – C2C – B2E – Applications of E-Commerce: E-Commerce Organization Applications – E-Marketing – E-Advertising – E-Banking – Mobile Commerce – E-Trading – E-Learning – E-Shopping.

UNIT-II

FRAMEWORK OF E-COMMERCE Framework of E-Commerce: Application Services – Interface Layers – Secure Messaging – Middleware Services and Network Infrastructure – Site Security – Firewalls and Network Security – TCP/IP – HTTP – Secured HTTP – SMTP – SSL. Data Encryption: Cryptography – Encryption – Decryption – Public Key – Private Key – Digital Signatures – Digital Certificates.

UNIT-III

CONSUMER ORIENTED E-COMMERCE APPLICATIONS Introduction – Mercantile Process Model: Consumers Perspective and Merchant’s Perspective – Electronic Payment Systems: Legal Issues and Digital Currency – E-Cash and E-Cheque – Electronic Fund Transfer (EFT) – Advantages and Risks – Digital Token-based E-Payment System – Smart Cards.

UNIT-IV

ELECTRONIC DATA INTERCHANGE Introduction – EDI Standards – Types of EDI – EDI Applications in Business – Legal – Security and Privacy Issues in EDI – EDI and E-Commerce – EDI Software Implementation.

UNIT-V

E-MARKETING TECHNIQUES Introduction – New Age of Information-based Marketing – Influence on Marketing – Search Engines and Directory Services – Charting the On-line Marketing Process – Chain Letters – Applications of 5P’s (Product, Price, Place, Promotion, People). E-Advertisement – Virtual Reality and Consumer Experience – Role of Digital Marketing.