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Book Details

E-Business (O.U)

E-Business (O.U)

Published by SIA Publishers and Distributors (P) Ltd.

Course Code : MBA III-Sem (O.U)
ISBN : 9700112233233
Author : SIA PUBLISHERS
University : Osmania University
Regulation : 2021
Categories : Management
Format : ico_bookPDF (DRM Protected)
Type :

eBook

Rs.119 Rs.84 Rs.30% off

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Description :

Unit-I

Introduction

E-Business and Global Economy, E-Business – Advantages and Disadvantages, E-Business Value Chains, E-Business Models – B2B, B2G, C2C, C2G. E-Business Infrastructure – Internet, Intranet, Extranet and W W W – Online Payment Basics – E-Cash, E-Wallets, Stored Value Cards.

Unit-II

E-Business Environment and E-Marketing

Legal, Ethical and Taxation Issues – Legal Environment of E-Business, Use and Protection of Intellectual Property Rights in Online Business – Online Crime, Ethical Issues, Taxation Issues. E-Marketing – Web Marketing Strategies, Communicating with Different Marketing Segments, Advertising on Web – E-Mail Marketing, Creating and Maintaining Brands, Search Engine Positioning and Domain Names.

Unit-III

Mobile Commerce Basics

Introduction to Mobile Commerce – Scope, Benefits, Limitations of Mobile Commerce, M-Commerce

Framework, M-Commerce Business Models, E-Commerce VS M-Commerce, Mobile Commerce Services – Types of M-Commerce Services, Mobile Commerce Applications.

Unit-IV

Mobile Commerce Technology

Wireless and Mobile Communication – Wireless Communication, Satellite Communication Mobile

Communication Systems, Mobile Phone Cellular Network, Mobile Access Technology – Mobile Communication Standards, 1G, 2G, 3G, 4G and 5G Systems. Key Palyers – Mobile Devices, Mobile Service Providers – Mobile Commerce Service Providers.

Unit-V

Mobile Commerce Applications

Mobile Products – Mobile Banking – M-Banking Business Models, M-Banking Technologies, M-Banking

Services, Advantages and Challenges. Mobile Ticketing – Process, Applications, Advantages, Apps, M-Ticket

Providers. Mobile Payment Systems – Characteristics, Models, Privacy and Security Issues, M-Payment

Service Providers. Mobile Computing – Nomadic or Ubiquitous, Business Applications of Mobile Computing, Mobile Value Added Services, Privacy Security and Legal Issues Relating to M-Commerce.

Note : E-Business (O.U), MBA III-Sem (O.U) 2020-21

Publisher Detail:

Publisher Name: SIA Publishers and Distributors (P) Ltd.

Contact Email Id: msultan@siaedugroup.com

Address:#5-1-911/5, Universal Book Mall, Putli BowliKoti, Hyderabad - 500095Telangana State, India

Url: https://www.siapublishers.com/