Note: Please check your Spam or Junk folder, in case you didn't receive the email with verification code.
(i) Nature of Business Research, Criteria in Business Research, Research Designs – Exploratory, Descriptive
& Diagnostics Studies.
(ii) Measures of Central Tendency - Standard Deviation and Mean, Median – Mode.
Introduction to Probability
(i) Probability - Concepts and Definition, Addition and Multiplication Theorems, Marginal Conditional and
Joint Probability. Baye’s Theorem and its Applications.
(ii) Discrete Probability Distribution : Binomial and Poisson’s Distribution and Applications.
(iii) Continuous Probability Distribution : Normal Probability Distribution - Properties and Applications.
(i) Measurement and Scaling Techniques, Nominal, Ordinal, Interval and Ratio Scales.
(ii) Sources and Methods of Data Collection : Primary and Secondary, Purpose and Benefits of Sampling,
Techniques of Sampling, Questionnaires Design.
(i) Hypothesis Testing : Type-I, Type - II Errors, Statistical Estimation, Point and Interval Estimation,Properties of Good Estimator, Confidential Interval.
(ii) Large Sample Test: Test for one and Two Means, Test for One and Two Proportions. Small Sample Test
: T-Distribution, properties and Applications, Paired T-Test.
(iii) Analysis of Variance - One way and Two way Anova, Chisquare Distribution,Test for Goodness of fit.
C orrelation, Regression and Report Writing
(i) Correlation Analysis, Karl Pearson’s Coefficient of Correlation, Spearman’s Rank Correlation, Concept of Multiple and Partial Correlation.
(ii) Regression Analysis-Concepts, Least Square Fit of a Linear Regression, Two Lines of Regression, Properties of Regression Coefficients.
(iii) Relationship Between Correlation and Regression, Presentation of Results and Report Writing.
No Preview is available for this book