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SYLLABUS
UNIT - I
INTRODUCTION TO BUSINESS POLICY AND STRATEGY: Strategy, Strategic Management Process, Establishing Corporate Directions – Vision, Mission and Objectives. Crafting and Executing Business Policy and Corporate Planning. Strategic Intent, Strategy Decision Making.
UNIT - II
ENVIRONMENTAL ANALYSIS FOR BUSINESS POLICY FORMULATIONS: Evaluating a Company’s External and Internal Environmental Analysis for Creating Business Policy and Strategy, Macro Environmental Factors; Demographic Elements, Political Forces, Economic Elements, Socio-cultural Factors, Technological Issues. Industry analysis; Stages of Industry Life Cycle.
UNIT - III
STRATEGY FORMULATION: Strategy Formulation; Business-Level, Functional Level Strategy, Strategy Analysis and Choices Competitive Analysis and Advantages: Generic Strategies, Choice Based Strategies, Tailoring Strategy to Fit Specific Industry, Strategy for Leaders, Challengers, Weak Crisis Businesses.
UNIT - IV
ALTERNATIVE STRATEGY DEVELOPMENT: Strategy Alternatives; Creating Value through Intensive Growth Strategies, Integration Strategies, Diversification Strategies, Using Offensive and Defensive Strategies. Outsourcing Strategies, Growth and Drivers of Outsourcing. Market Diversification Strategies.
UNIT - V
STRATEGY IMPLEMENTATION AND CORPORATE ETHICS: Strategy Implementation: Evaluation and Control, Corporate Culture and Promoting SMART Governance. Re-Designing Organizational Structure and Controls, Crafting Social Responsibility, Social and Ethical Responsibilities of Corporate Organizations.
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CategoriesManagement
Format PDF
TypeeBook