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UNIT - I
BUSINESS ECONOMICS NATURE AND SCOPE
Introduction to Business Economics, Characteristics, Nature and Scope - Concept of Opportunities Cost, Incremental Cost, Time Perspective, Discounting and Equi-marginal Principle.
UNIT – II
DEMAND CONCEPTS & ELASTICITY OF DEMAND
Concept of Demand Determinates of Demand , Law of Demand, Exception to the Law of Demand, Elasticity of Demand, Types of Demand Elasticity, Uses of Demand Elasticity. Concept of Supply, Determinants of Supply, Law of Supply, Elasticity of Supply.
UNIT – III
PRODUCTION AND COST CONCEPTS
Theory of Production, Production Function, Input Output Combination, Short run Production Laws, Law of Diminishing Marginal Returns to Scale, ISO-quant Curves, ISO-cost Curves.
UNIT – IV
BUDGET LINE
Cost Concepts, Cost Classification, Short Run Cost Curves and Long-run Cost Curves, Experience Curve, Economies and Diseconomies to the Scale, Economies of Scope.
UNIT – V
MARKET STRUCTURES AND PRICING
Concept of Market, Structures, Perfect Competition Market and Price Determination, Monopoly and Abnormal Profits, Monopolistic Completion Market Price Determination, Price
Discrimination. Oligopoly, Features of Oligopoly, Syndicating in Oligopoly, Kinked Demand Curve, Price Leadership and Market Positioning.
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CategoriesManagement
Format PDF
TypeeBook