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SYLLABUS
Unit-I
The Role of and Process of Communication, Barriers to Communication Surmounting Barriers to Communication, Types of Communication, Listening Process – Elements of Good Listening – Improving Listening Competence, Importance of Feedback – Principles of Feedback.
Unit-II
Characteristics of Non Verbal Communication – Types and Functions of Non Verbal Communication – Interpreting Non Verbal Communication, Negotiation – Approaches to Negotiation – Preparing For and Conducting Negotiations.
Unit-III
Making Presentation – Choosing a Method of Speaking – Analyzing the Audience – Non Verbal Dimensions of Presentations – Speeches for Commemorative Occasion – Effective Presentation Strategies, Persuasive Speaking.
Unit-IV
Report Writing – Types of Report – Structure of Reports – Individual and Committee Reports – Essentials of Good Report Writing, Business Letters – Drafting Letters Relating to Enquiries and Replies, Orders and Replies, Complaints and Claims, Effective Business Correspondence Drafting a Resume.
Unit-V
Media Relations – Building Better Relations with Media, Investor Relation – Framework for Managing Investor Relations, Managing Government Relations – Ways and Means of Managing Governing Power, Crisis Communication – Do’s and Dont’s in the Wake of a Crisis.
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CategoriesManagement
Format PDF
TypeeBook