Verify Account

SYLLABUS

Unit-I

INTRODUCTION TO MANAGERIAL ECONOMICS Managerial Economics: Definition- Nature- Scope - Contemporary Importance of Managerial Economics - Relationship of Managerial Economics with Financial Accounting and Management. Demand Analysis: Concept of Demand-Demand Function - Law of Demand - Elasticity of DemandSignificance - Types of Elasticity - Measurement of Elasticity of Demand - Demand Forecasting- Factors Governing Demand Forecasting - Methods of Demand Forecasting.

Unit-II

THEORY OF PRODUCTION AND COST ANALYSIS Production Function: Least Cost Combination- Short-Run and Long-Run Production Function- Isoquants and Isocosts, MRTS - Cobb-Douglas Production Function - Laws of Returns - Internal and External Economies of Scale. Cost Analysis: Cost Concepts and Cost Behaviour- Break-Even Analysis (BEA) -Determination of Break Even Point (Simple Problems)-Managerial Significance and Limitations of Break- Even Point.

Unit-III

INTRODUCTION TO MARKETS AND NEW ECONOMIC ENVIRONMENT Market Structures: Types of Markets - Perfect and Imperfect Competition - Features of Perfect Competition- Monopoly-Monopolistic Competition-Oligopoly-Price-Output Determination - Pricing Methods and Strategies-Forms of Business Organizations- Sole Proprietorship- Partnership – Joint Stock Companies - Public Sector Enterprises – New Economic Environment- Economic Liberalization – Privatization - Globalization.

Unit-IV

INTRODUCTION TO FINANCIAL ACCOUNTING AND ANALYSIS Financial Accounting – Concept - Emerging Need and Importance - Double-Entry Book Keeping- Journal - Ledger – Trial Balance - Financial Statements - Trading Account – Profit and Loss Account – Balance Sheet (with Simple Adjustments). Financial Analysis – Ratios – Liquidity, Leverage, Profitability and Activity Ratios (Simple Problems).

Unit-V

CAPITAL AND CAPITAL BUDGETING Concept of Capital - Over and Undercapitalization – Remedial Measures - Sources of Short term and Long Term Capital - Estimating Working Capital Requirements – Capital Budgeting – Features of Capital Budgeting Proposals – Methods and Evaluation of Capital Budgeting Projects – Pay Back Method – Accounting Rate of Return (ARR) – Net Present Value (NPV) – Internal Rate Return (IRR) Method (Simple Problems).