Verify Account

Unit-I

Global Imperative

An Overview – International Business: A Global Perspective – Emergence of Globalization – Drivers of Globalization

– Internationalization Process – Stages in International Business – Approaches to International Business; The World

of International Business: Regional and Global Strategy – The Multinational Enterprise – Triad and International

Business – International Trade Theories; Environment of International Business-Cultural Environment and Political

Environment.

Unit-II

Global Business and National Regulation

Rationale for Government Intervention – Forms of Trade Regulation at National Level-Tariff and Non-Tariff

Barriers. Regional Economic Integration: Levels of Economic Integration – Benefits and Costs of Economic

Integration-Major Trading Blocks: EU, NAFTA, ASEAN and SAARC. Multilateral Regulation of Trade and

Investment-Basic Principles of Multilateral Trade Negotiations – GATT and its early Rounds – World Trade

Organization – Structure and Functions – TRIPs and TRIMs-WTO and India – UNCTAD.

Unit-III

Global Business and Entry Strategies

Global Market Entry Strategies – Exporting, Licensing, Franchising, Contract Manufacturing, Assembly and

Integrated Local Manufacturing. Global Ownership Strategies: Strategic Alliance – Types of Strategic Alliances

– Selection of Strategic Alliance Partner, Managing and Sustaining Strategic Alliance – Cost and Benefit Analysis

of Entry Strategies: Entry Analysis and Entry Strategy Configuration.

Unit-IV

Global E-Business

Conceptual Framework of E-Business – Prerequisites for Effective E-Business Transactions – E-Enabled

Business Process Transformation and Challenges – E-Business Technology and Environment – E-Business

Applications – E-Business Models – Alternative E-Business Strategies – Global E-Marketing – Electronic

Processing of International Trade Documents – Policy Framework for Global E-Business.

Unit-V

Managing Global Business

Strategy and Global Organization – Global Strategic Planning – Going Global and Implementing Strategies –

Intercultural Communications – Intercultural Human Resources Management in Global Context.