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SYLLABUS

UNIT-I

Entrepreneurial Perspectives : Evolution, Concept of Entrepreneurship, Types of Entrepreneurs, Entrepreneurial Competencies, Capacity Building for Entrepreneurs. Entrepreneurial Training Methods; Entrepreneurial Motivations; Models for Entrepreneurial Development, The Process of Entrepreneurial Development.

UNIT-II

New Venture Creation : Introduction, Mobility of Entrepreneurs, Models for Opportunity Evaluation; Business Plans – Purpose, Contents, Presenting Business Plan, Procedure for Setting up Enterprises, Central Level – Startup and State Level – T-Hub, Other Institutions Initiatives.

UNIT-III

Management of MSMEs and Sick Enterprises : Challenges of MSMEs, Preventing Sickness in Enterprises – Specific Management Problems; Industrial Sickness; Industrial Sickness in India – Symptoms, Process and Rehabilitation of Sick Units.

UNIT-IV

Managing Marketing and Growth of Enterprises : Essential Marketing Mix of Services, Key Success Factors in Service Marketing, Cost and Pricing, Branding, New Techniques in Marketing, International Trade.

UNIT-V

Strategic Perspectives in Entrepreneurship : Strategic Growth in Entrepreneurship, The Valuation Challenge in Entrepreneurship, The Final Harvest of New Ventures, Technology, Business Incubation, India Way – Entrepreneurship; Women Entrepreneurs – Strategies to Develop Women Entrepreneurs, Institutions Supporting Women Entrepreneurship in India.