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Unit-I
Introduction
E-Business and Global Economy, E-Business – Advantages and Disadvantages, E-Business Value Chains, E-Business Models – B2B, B2G, C2C, C2G. E-Business Infrastructure – Internet, Intranet, Extranet and W W W – Online Payment Basics – E-Cash, E-Wallets, Stored Value Cards.
Unit-II
E-Business Environment and E-Marketing
Legal, Ethical and Taxation Issues – Legal Environment of E-Business, Use and Protection of Intellectual Property Rights in Online Business – Online Crime, Ethical Issues, Taxation Issues. E-Marketing – Web Marketing Strategies, Communicating with Different Marketing Segments, Advertising on Web – E-Mail Marketing, Creating and Maintaining Brands, Search Engine Positioning and Domain Names.
Unit-III
Mobile Commerce Basics
Introduction to Mobile Commerce – Scope, Benefits, Limitations of Mobile Commerce, M-Commerce
Framework, M-Commerce Business Models, E-Commerce VS M-Commerce, Mobile Commerce Services – Types of M-Commerce Services, Mobile Commerce Applications.
Unit-IV
Mobile Commerce Technology
Wireless and Mobile Communication – Wireless Communication, Satellite Communication Mobile
Communication Systems, Mobile Phone Cellular Network, Mobile Access Technology – Mobile Communication Standards, 1G, 2G, 3G, 4G and 5G Systems. Key Palyers – Mobile Devices, Mobile Service Providers – Mobile Commerce Service Providers.
Unit-V
Mobile Commerce Applications
Mobile Products – Mobile Banking – M-Banking Business Models, M-Banking Technologies, M-Banking
Services, Advantages and Challenges. Mobile Ticketing – Process, Applications, Advantages, Apps, M-Ticket
Providers. Mobile Payment Systems – Characteristics, Models, Privacy and Security Issues, M-Payment
Service Providers. Mobile Computing – Nomadic or Ubiquitous, Business Applications of Mobile Computing, Mobile Value Added Services, Privacy Security and Legal Issues Relating to M-Commerce.
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CategoriesManagement
Format PDF
TypeeBook