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Unit-I
Retailing : Role, Relevance and Trends – Introduction to Retailing, what is Retailing and Economy, Types of
Retailing , Characteristics of Retailing, Functions and Activities of Retailing.
Unit-II
Retail in India – Emergence of Organized Retailing Traditional Retail Formats – Cooperatives and Government
Modern Retail Formals in India. Retailing Rural India, Geographical Spread of Indian Market – Retail in Food,
Health, Clothing and Home Furniture.
International Retailing – Alternative Conceptions of International Retailing, Definitions, Interpretations and
Classification – Trends in the internationalization of Retailing and Evolution of International Retailing - Motives
for International Retailing.
Unit-III
Retail Marketing: Segmentation – Retail Market Segmentation and Franchising – Relationship Marketing in
Retailing-Retailing in Banking and other Financial Services, Mutual Funds and Insurance – Social Marketing in Retail Management.
Retail Pricing – Strategies – Retail Promotion Strategies -Advertising and Sales Promotion.
Unit-IV
Merchandise Management : Sources of Merchandise, Logistic Management , Category Management, Store
Layout Design and Visual Merchandising, Retailing Strategy and Customer Services.
Unit-V
CRM Process in Retailing Legal and Compliances for Store : Customer Data, Analyzing. Retailing,
Developing CRM Program – Implementing CRM Program.
Legal and Compliances License Contract and Recovery Legal Process Law- Shops Establishment – IPR
Patent Copy Right Trade Marks – Customer Rights in Consumer Protection Acts.
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CategoriesManagement
Format PDF
TypeeBook