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SYLLABUS
UNIT- I
Introduction: Concepts in Strategic Management, Strategic Management Process, Developing a Strategic Vision, Mission, Objectives, Policies – Factors that shape a Company’s Strategy, Environmental Scanning: Industry and Competitive Analysis – Methods. Evaluating Company Resources and Competitive Capabilities – SWOT Analysis – Value Chain Analysis and Competitive Advantage.
UNIT - II
Tools and Techniques for Strategic Analysis: Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix, IE Matrix, The Grand Strategy Matrix. Market Life Cycle Model - and Organizational Learning, Impact Matrix and the Experience Curve, Generic Strategies- Strategy Formulation - Types of Strategies – Offensive Strategy, Defensive Strategy, Exit and Entry Barriers - Tailoring Strategy to Fit Specific Industry and Company Situations.
UNIT- III
Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and Culture Connection - Operationalising and Institutionalizing Strategy - Strategies for Competing in Global Markets and Internet Economy - Organizational Values and Their Impact on Strategy – Resource Allocation as a Vital Part of Strategy – Planning Systems for Implementation.
UNIT- IV
Turnaround and Diversification Strategies: Turnaround Strategy - Management of Strategic Change, Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures, Alliances and Cooperative - Diversification Strategy: Firms Diversify, Different Types of Diversification Strategies, the Concept of Core Competence, Strategies and Competitive Advantage in Diversified Companies and its Evaluation. International Strategies.
UNIT - V
Strategy Evaluation and Control: Establishing Strategic Controls for Measuring Performance – Appropriate Measures - Role of the Strategist – Using Qualitative and Quantitative Benchmarking to Evaluate Performance - Strategic Information Systems – Problems in Measuring Performance – Guidelines for Proper Control- Strategic Surveillance -Strategic Audit - Strategy and Corporate Evaluation and Feedback in the Indian and International Context.
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CategoriesManagement
Format PDF
TypeeBook