Note: Please check your Spam or Junk folder, in case you didn't receive the email with verification code.
UNIT- I
Introduction: Concepts in Strategic Management, Strategic Management Process, Developing a Strategic
Vision, Mission, Objectives, Policies – Factors that shape a Company’s Strategy, Environmental Scanning:
Industry and Competitive Analysis – Methods. Evaluating Company Resources and Competitive Capabilities
– SWOT Analysis – Value Chain Analysis and Competitive Advantage.
UNIT - II
Tools and Techniques for Strategic Analysis: Porter’s Five Force Model, BCG Matrix, GE Model, TOWS
Matrix, IE Matrix, The Grand Strategy Matrix. Market Life Cycle Model - and Organizational Learning,
Impact Matrix and the Experience Curve, Generic Strategies- Strategy Formulation - Types of Strategies –
Offensive Strategy, Defensive Strategy, Exit and Entry Barriers - Tailoring Strategy to Fit Specific Industry
and Company Situations.
UNIT- III
Strategy Implementation: Strategy and Structure, Strategy and Leadership, Strategy and Culture Connection
- Operationalising and Institutionalizing Strategy - Strategies for Competing in Globalising Markets and Internet
Economy - Organizational Values and Their Impact on Strategy – Resource Allocation as a Vital Part of Strategy
– Planning Systems for Implementation.
UNIT- IV
Turnaround and Diversification Strategies: Turnaround Strategy - Management of Strategic Change,
Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures - Diversification Strategy: Why Firms Diversify,
Different Types of Diversification Strategies, the Concept of Core Competence, Strategies and Competitive
Advantage in Diversified Companies and its Evaluation.
UNIT - V
Strategy Evaluation and Control: Establishing Strategic Controls for Measuring Performance – Appropriate
Measures - Role of the Strategist – Using Qualitative and Quantitative Benchmarking to Evaluate Performance -
Strategic Information Systems – Problems in Measuring Performance – Guidelines for Proper Control- Strategic
Surveillance -Strategic Audit - Strategy and Corporate Evaluation and Feedback in the Indian and International
Context.
No Preview is available for this book
CategoriesManagement
Format EPUB
TypeeBook