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UNIT- I
Introduction to International Marketing
Environment and Sustainability, Scope, Importance of World Trade, Features, Opportunities and Challenges in
International Marketing, Comparison of Domestic with International Marketing, Stages of International Marketing,
Motivating Factors of International Marketing, Internationalisation – Reasons and Strategies.
UNIT - II
Global Environmental Drivers
WTO and Globalization – Issues, Types - Political, Economic, Social, Legal and Technological Environments,
EXIM Policy, International Trade and its barriers, trade in Goods & Services, International Trade Agreements.
UNIT- III
Global Customers
Drivers of Global Consumers, Influences of the Global Consumer -Role of Culture - Elements, Social Factors,
Situational Factors, Industrial Buyer, Government Buyer, International Marketing Research: Opportunity Analysis,
Market Selection, Assessing Market Size and Sales Potential, Government Policies of Target Markets, SWOT
Analysis of Target Markets, Global Market Entry Modes – Strategies, Problems and Challenges.
UNIT- IV
Global Marketing
Globalization Drivers – Market, Cost, Environmental, Competitive Factors, International Marketing Mix,
Developing the Global Marketing Program, Segmentation of Product & Services, Marketing Channels and
Distribution Promotion Strategies, Pricing Strategies – Factors Influencing Pricing Decisions, Concept of
International Product Life Cycle.
UNIT - V
Implementing Global Marketing Strategies
Negotiation with Customers and Selection Method – Cultural and International Negotiations, E-Marketing
Channels Organization & Controlling of the Global Marketing Programme, Export Documentation, Export
Procedures, Steps in Processing an Export Order.
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CategoriesManagement
Format EPUB
TypeeBook